Matt Hubing’s Portfolio
Magritte Ad Agency
This project began after studying eight visual strategies employed by René Magritte: isolation, modification, hybridization, change in scale, accidental encounters, double image, paradox, and conceptual bipolarity. These strategies construct meaning by creating new and unexpected associations. The same techniques used by surrealists painters can be found in many of the advertisements you see today.
I chose to play with Dr. Martens’ counterculture appeal.
Quick Specs
Responsibilities
- copywriting
- graphic design